Most people, whether they are a partner in professional services, the MD of a business, a tradesperson, customer service, sales, baker, not-for-profit or administration, need the ongoing custom of members, patients, supporters, sponsors or clients to make a living.

Yet many people are still confused by 'sales'. In fact, often when sales is mentioned you see people visibly recoil at the concept and some even go so far as to object to you using the term sales.

Why is this?

Because many so called 'legitimate' sales practices we experience are nothing more than manipulation and deceit, aggression and intimidation, or hard sell, pressure tactics. Whether we are conscious of it or not, most of us don't like how selling is being sold to us. And we don't blame you.

Despite the prevailing paradigms of the 20th century 'old school selling' tactics, highly successful sales people have always known the best way to sell. They know how to explore clients' needs and help them get what they want. They know that trust supersedes like. They practice a range of life skills which are present intrinsically, whether we know it or not. They are applying skills which proactively forge honest and open relationships based on trust, transparency, respect, and doing what we said we would do. This is their competitive edge.

The Barrett Approach

This is the Barrett sales approach. We work with people to help them realise the vital role sales plays in our lives today. Some people believe it is not their right to put their ideas forward instead relying on their good work to speak for them. Others are too frightened and many have never been taught how to sell effectively. Too many people do not purposefully and proactively put themselves in a position to explore opportunities with others, bring their ideas to the table, create new possibilities or earn what they are worth.

Whether we earn a living from what we do or not, if we hide our talents and capabilities from others and no one knows about us or what we are capable of then how can we be of service and earn what we are worth?

Our aim at Barrett is to give people the life skills, tools and personal insight so that we are all able to proactively sell ourselves effectively, ethically and confidently in any situation. We want to work with you to cultivate selling skills and capabilities and achieve excellence through purposeful action.

  • The BARRETT Sales Blog gives you access to knowledge, research, insight, case studies, and real life, practical experiences in the areas of sales, communication, culture, values, teams, people management, leadership and many many more areas. The author, Sue Barrett has a unique way of getting to the heart of the matter and distills complex ideas into practical tips and suggestions that people can apply in their everyday lives

    Published since February 2007, the BARRETT Sales Blog is designed for people in contact dependant careers such as sales, business development, account management, customer service, sales management, marketing, general management, business owners, leadership, HR management, and anyone interested in learning more about the world of sales, communication, team collaboration and leadership.

    The BARRETT SalesBlogs is easily digestible and sent for free, via email every week.

    Go to the Barrett Sales Blog

  • is owned by BARRETT.

    We want to create a Sustainable Selling community or tribe where like minded business people come together to create a more sustainable and ethical way of doing business.

    Barrett has been in business since 1995 and is an end-to-end sales training, sales consulting, sales strategy and coaching (sales coaching) practice with a prominent reputation in the Australian market as trusted experts and advisors in creating high performing, sustainable people, teams and leaders. With over 50 years shared experience, the Barrett methodology combines process and person to create purposeful action and ultimately achieve excellence.

    We have also created a new online sales education resource called which comprising a) How-to Sales e-books, Research Whitepapers, Barrett 12 Sales Trends Annual Sales Trends Reports, Podcasts, etc. (Please see for current offerings), b) Online Sales Training (you can read about Online training providing general information), c) the Benefits of Online Sales Training (you can read about the benefits that online training provides versus conventional classroom training), d) our Online Sales Training Courses (you can read about the courses we offer and read information about them), but also about e) Sales Resources: tools, templates, coaching resources. etc.

    Sustainable Selling is the creation of Sue Barrett and Jobst Schmalenbach.

    Read more about Barrett