In a 21st Century world Sustainable Selling is not merely a channel for marketing to reach its target!

It is a primary activity that seeks outs, creates and then harvests business opportunities offering fair value as an exchange!

In reality, marketing (if it is to be truly effective) should be supporting the sales effort, rather than the other way around. In strategic selling terms the old supply-driven 4Ps of marketing and has been replaced with a more customer-centric model – SIVA (Solutions, Information, Value and Access).

To be a 21st Century Sustainable Sales Driven Organisation, Sales Operations need to turn reactive tactical sales planning into proactive strategic sales thinking driving sales strategies create a sustainable competitive selling advantage and increase opportunities for incremental sales success and enhanced profit improvement.

At Barrett we know that Sales, rather than being driven on a tactical (day-to-day) basis as an element of the marketing mix, should be viewed as an independent Primary Activity in the value chain, with its own, unique support structure and mission.

Barrett has worked with thousands of business around the world helping them develop and implement their sales strategies and achieve business transformation. This has given us firsthand experience of the challenges many industries and markets face, especially now that world of business is changing so dramatically.

  • The BARRETT Sales Blog gives you access to knowledge, research, insight, case studies, and real life, practical experiences in the areas of sales, communication, culture, values, teams, people management, leadership and many many more areas. The author, Sue Barrett has a unique way of getting to the heart of the matter and distills complex ideas into practical tips and suggestions that people can apply in their everyday lives

    Published since February 2007, the BARRETT Sales Blog is designed for people in contact dependant careers such as sales, business development, account management, customer service, sales management, marketing, general management, business owners, leadership, HR management, and anyone interested in learning more about the world of sales, communication, team collaboration and leadership.

    The BARRETT SalesBlogs is easily digestible and sent for free, via email every week.

    Go to the Barrett Sales Blog

  • www.sustainableselling.com is owned by BARRETT.

    We want to create a Sustainable Selling community or tribe where like minded business people come together to create a more sustainable and ethical way of doing business.

    Barrett has been in business since 1995 and is an end-to-end sales training, sales consulting, sales strategy and coaching (sales coaching) practice with a prominent reputation in the Australian market as trusted experts and advisors in creating high performing, sustainable people, teams and leaders. With over 50 years shared experience, the Barrett methodology combines process and person to create purposeful action and ultimately achieve excellence.

    We have also created a new online sales education resource called Salesessentials.com which comprising a) How-to Sales e-books, Research Whitepapers, Barrett 12 Sales Trends Annual Sales Trends Reports, Podcasts, etc. (Please see www.salesessentials.com/shop for current offerings), b) Online Sales Training (you can read about Online training providing general information), c) the Benefits of Online Sales Training (you can read about the benefits that online training provides versus conventional classroom training), d) our Online Sales Training Courses (you can read about the courses we offer and read information about them), but also about e) Sales Resources: tools, templates, coaching resources. etc.

    Sustainable Selling is the creation of Sue Barrett and Jobst Schmalenbach.

    Read more about Barrett