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Barrett Sales Blog
31 Years of Selling Better: Why Your Seat at the Table Matters More Than Ever: In 30 seconds
The Problem: Complex B2B sales requiring human relationships and risk navigation are being forced into transactional procurement processes designed to commoditize vendors and slash costs....
Why Your Sales Playbook Needs a 2026 Upgrade: In 30 seconds
The Problem: Most sales playbooks were built for a world that no longer exists. They're linear, assume predictable buyer paths and universal cold calling success, and were designed before...
What the Hell Happened to B2B Selling in 2025?: In 30 seconds
The Problem: The B2B sales terrain fundamentally shifted in 2025. Cold calling stopped working for 71% of decision-makers under 40. Over 70% of buyers now use AI to research and shortlist...
When AI Hallucinations Derail Your Sales Efforts: In 30 seconds
Key Takeaways:
The Problem: Salespeople relying on AI-generated intelligence without verification are creating dangerous blind spots. LLMs (Large Language Models) calculate the most statistically...
Is it Harder to Reach Younger B2B Buyers via Phone? Yes, and Here’s Why: In 30 seconds
Key Takeaways:
The Problem: Younger B2B buyers are ghosting phone calls during research phases. Research shows 71 per cent of decision-makers under 40 favour email and text for initial...
