People Development
Sales Training
Sales People Development
Sales development is significantly different from sales training. In sales training, knowledge is transferred from one person to another. Development occurs only when knowledge is internalized, creating a behavioral change that leads to the expression of positive, results-oriented skills (coaching and sales coaching). Our tailored approach uses their talents as well as developing the attitudes, skills, and habits needed for solid, sustainable sales performance.
We want to create a Sustainable Selling community or tribe where like minded business people come together to create a more sustainable and ethical way of doing business
Sue Barrett
Speak to us about your needs.
Talk to us, our advisory team, and we’ll be able to advise you on the best solution for your business.
Barrett Sales Blog
The Simplicity Trap: Why Reducing Complexity Makes Selling Harder, Not Easier: In 30 seconds
The Problem: Leaders confuse complexity with clutter. They think "making life easier" means cutting steps and removing structure. Result? They create a vacuum where chaos takes over. Teams...
31 Years of Selling Better: Why Your Seat at the Table Matters More Than Ever: In 30 seconds
The Problem: Complex B2B sales requiring human relationships and risk navigation are being forced into transactional procurement processes designed to commoditize vendors and slash costs....
Why Your Sales Playbook Needs a 2026 Upgrade: In 30 seconds
The Problem: Most sales playbooks were built for a world that no longer exists. They're linear, assume predictable buyer paths and universal cold calling success, and were designed before...
What the Hell Happened to B2B Selling in 2025?: In 30 seconds
The Problem: The B2B sales terrain fundamentally shifted in 2025. Cold calling stopped working for 71% of decision-makers under 40. Over 70% of buyers now use AI to research and shortlist...
When AI Hallucinations Derail Your Sales Efforts: In 30 seconds
Key Takeaways:
The Problem: Salespeople relying on AI-generated intelligence without verification are creating dangerous blind spots. LLMs (Large Language Models) calculate the most statistically...
